Excellent Service Award (EXSA) 2019

The Excellent Service Award (EXSA) is a national award that was launched in 1994. Its aim is to give due recognition to individuals who have gone beyond the call of duty in delivering exceptional service and creating memorable experiences for customers.  

Singapore Retailers Association is one of the seven industry lead bodies managing EXSA, with the support of Enterprise Singapore.

Nominees for the EXSA award are required to attend a 4-hour EXSA development workshop. SRA Academy, the training arm of SRA, has been running these EXSA workshops since the inception of the award.

The national Award is conferred at the following levels: Silver Award, Gold Award, Star and SuperStar Award. All Award winners will be presented with certificates and Excellent Service Award pins, which they can wear daily to distinguish themselves.

To find out more about SRA EXSA (Retail), please contact Ms Elise Lee | Tel: 6360 0182 | E-mail: elise@sra.org.sg

Excellent Service Award (EXSA) 2018 Presentation Ceremony

The annual SRA Excellent Service Award 2018 (EXSA) Presentation Ceremony held over three sessions across two days on Wednesday 21 Nov 2018 (Star Award) and Thursday 22 Nov 2018 (Gold and Silver Awards) at Kallang Theatre. 

This year, SRA recognised a record number of 695 Star Award winners, 1,209 Gold and 2,059 Silver Award winners from 126 companies, who have delivered quality service. The national Award is conferred at the following levels: Silver Award, Gold Award, Star and SuperStar Award. We congratulate these exemplars who tirelessly dedicate themselves to deliver exceptional customer service. 

On 21 Nov 2018, Guest-of-Honour, Mr Zaqy Mohamad, Minister of State, Ministry of National Development & Ministry of Manpower presented Awards to the winners of SRA Platinum ACE Award and SRA Service SuperStar Award.  

 SRA Service SuperStar Finalist received a special token and shopping voucher (sponsored by Takashimaya Singapore Ltd) from Mr Zaqy Mohamad.

Star, Gold and Silver Award winners and their Company chiefs received their plaques and awards from SRA Council Members. All Award winners are presented with certificates and Excellent Service Award pins, which they can wear daily to distinguish themselves. 

Truly a job well done to all our winners!

On behalf of the SRA, we would like to convey our gratitude to MOS Mr Zaqy, SRA President Mr Dhinakaran, all our Presenters and our Supporters from Enterprise Singapore, and all Excellent Service Partners, this Event would not have been successful without your presence and support. 

The deserving Finalists of the SRA Service Superstar Award 2018 are: 

Ms Tan Yin Yin, a Principal Pharmacist from Guardian Health & Beauty

Mr Sim Yee Chieh, an ION Officer from Orchard Turn Developments Pte Ltd

PRESENTING THE WINNER OF THE SERVICE SUPERSTAR AWARD 2018

Ms Chung Wing Lam, a Principal Clinical Pharmacist from Watson’s Personal Care Stores Pte Ltd

CONGRATULATIONS to all our Service Superstar Finalists & Winner!

Do click the following links to view the full range of the photographs taken

21st Nov PM Session 1

22nd Nov AM Session 2

22nd Nov PM Session 3

Remember to LIKE our Facebook page for updates on our upcoming events!  

Kindly find the Opening Address and Welcome Address included in the attachments below given by Mr Zaqy Mohamad, Minister of State, Ministry of National Development & Ministry of Manpower & Mr. R Dhinakaran, President, Singapore Retailers Association, respectively.