The Excellent Service Award (EXSA) is a national award that was launched in 1994. Its aim is to give due recognition to individuals who have gone beyond the call of duty in delivering exceptional service and creating memorable experiences for customers.
Singapore Retailers Association is one of the six industry lead bodies managing EXSA, with the support of Enterprise Singapore.
You may nominate both front- and back-end employees for any of the three categories - Silver, Gold and Star Award. The nomination may be made across two different levels, namely Managerial/Supervisory/Executive or Non-Managerial/Non-Supervisory/Non-Executive.
All qualified nominees for the Silver, Gold and Star awards will be required to attend a 4-hour EXSA Development Workshop which serves to reinforce and sustain a consistent level of service after receiving the awards. Attendance at this EXSA Development Workshop is COMPULSORY to qualify for the awards. The workshops are available in both English and Mandarin and will be conducted from July to September every year.
EXSA Development Workshop fee is S$60.00 per nominee for SRA members and S$80.00 per nominee for non-SRA members, subject to 7% GST.
All EXSA recipients will receive a certificate of recognition and an exclusive Excellent Service Award badge. Additionally, they will receive an invitation to the EXSA Ceremony in celebration of their merits.
A framed certificate will also be presented to companies in recognition of their remarkable efforts in elevating the service excellence in their organisation.
EXSA 2021 Nominations Period: 1 to 30 Apr 2021
To find out more information, please contact Ms Elise Lee
Tel: 9768 6981 | Email: elise@sra.org.sg
In recognition of our SRA EXSA Past Years’ SuperStar Service Award Winners and SRA EXSA 2020 SuperStar Service Award Finalists’ outstanding service efforts, we have invited them to share their sentiments on Service Excellence.
Let’s hear what they have to say!
EXSA goes virtual! SRA wraps up yet another successful year of championing service excellence amongst the retail fraternity through virtual EXSA workshops - a total of 232 conducted by 12 EXSA trainers over 2.5 months amidst the ongoing pandemic.
SRA also held a ‘hybrid’ presentation ceremony on 16 Dec 2020 which was live streamed on Facebook LIVE to acknowledge and celebrate the achievements of all our 3,739 retail service employees from 121 companies who exhibited excellent customer service in the preceding year. The occasion also revealed the 3 SRA EXSA Superstar Service Award Finalists - Mr Seah Cheng Huat of Cold Storage Singapore, Mr Tan Qing En Benson of Royal Sporting House and Mr Lee Weng Chee of Watson's Personal Care Stores Pte Ltd. And Mr Tan Qing En Benson emerged this year’s Winner where he received the coveted trophy from Mr R Dhinakaran, President, SRA .
Mr Dhinakaran thanked all EXSA award winners and supportive employers which have made the annual National Recognition Award programme meaningful and successful through the years. He encouraged both retailers and the retail workforce to leverage customer service to ensure sustainability and profitability and assured that SRA will also continue to provide new training programmes to assist retailers and help upskill and retrain the retail workforce to adapt to the new times and stay ahead of the curve. His full speech delivered can be read here.
Interested in nominating your staff for next year’s EXSA awards? Do drop a note to Elise at elise@sra.org.sg or call 9768 6981 for more details.
The deserving Finalists of the SRA Service Superstar Award 2020 are:
Mr Seah Cheng Huat, Checkout Department Manager, Cold Storage Singapore (1983) Pte Ltd
Mr Lee Weng Chee, Senior Pharmacist, Watson’s Personal Care Stores Pte Ltd
PRESENTING THE WINNER OF SRA EXSA 2020 SUPERSTAR SERVICE AWARD
Mr Tan Qing En Benson, Customer Service and Product Executive, Royal Sporting House
CONGRATULATIONS to all our EXSA 2020 Superstar Service Award Finalists & Winner!
SRA EXSA 2020 Participating Companies
1 | 7-Eleven |
2 | Cold Storage Singapore (1983) Pte Ltd |
3 | GIANT |
4 | Guardian |
5 | AJ2 Holdings Pte Ltd (The Curtain Boutique) |
6 | Aryan (SEA) Private Limited |
7 | Baccarat International Pte Ltd (Marks and Spencer) |
8 | Gagan Holdings Pte Ltd |
9 | Montez Pte Ltd |
10 | Navya (SEA) Pte Ltd |
11 | Prasan Pte Ltd |
12 | RSH Singapore Pte Ltd |
13 | Amorepacific Singapore (Etude House) |
14 | Amorepacific Singapore (Hera) |
15 | Amorepacific Singapore (Innisfree) |
16 | Amorepacific Singapore Pte Ltd (Laneige) |
17 | Amorepacific Singapore (Sulwhasoo) |
18 | APM Property Management Pte Ltd |
19 | ARCC Spaces |
20 | Beauty One International Pte Ltd (Dorra Slimming Pte Ltd) |
21 | Beauty One International Pte Ltd (Jonsson Protein Healthy Hair Growth Pte Ltd) |
22 | Beauty One International Pte Ltd (London Weight Management (S) Pte Ltd) |
23 | Beauty One International Pte Ltd (New York Skin Solutions (S) Pte Ltd) |
24 | Beauty One International Pte Ltd (Shakura Pigmentation Beauty Pte Ltd) |
25 | Beauty One International Pte Ltd (Victoria Facelift Pte Ltd) |
26 | Beauty One International Pte Ltd (Yun Nam Hair Care (S) Pte Ltd) |
27 | Benjamin Barker Aust Pte Ltd |
28 | BSH Home Appliances Pte.Ltd. |
29 | C K Tang Ltd |
30 | Caring Group Pte Ltd |
31 | Ceramique Aesthetics |
32 | Certis CISCO Auxiliary Police Force Pte Ltd |
33 | Certis CISCO Consulting Services Pte Ltd |
34 | Certis CISCO Protection Services Pte Ltd |
35 | Certis CISCO Security Pte Ltd (Group Communications & Marketing) |
36 | Certis CISCO Security Pte Ltd (Group Human Resources) |
37 | Certis CISCO Security Pte Ltd (Group COO) |
38 | Certis CISCO Security Pte Ltd - Integrated Operations Centre (IOC) |
39 | Certis CISCO Security Pte Ltd - Integrated Solutions Group |
40 | Certis CISCO Security Pte Ltd - People Advantage |
41 | Certis CISCO Security Pte Ltd - Quality Excellence Unit |
42 | Certis CISCO Security Pte Ltd - Safe Deposit Box |
43 | Certis CISCO Security Pte Ltd - Synergy FMI |
44 | Certis Technology (Singapore) Pte Ltd |
45 | Charles & Keith (Singapore) Pte Ltd |
46 | Pedro Group Pte Ltd |
47 | Chevron Singapore Pte. Ltd. |
48 | Chien Chi Tow Healthcare Pte Ltd |
49 | Chomel Pte Ltd |
50 | City Developments Limited (City Square Mall) |
51 | City Developments Limited (Palais Renaissance) |
52 | Clarins Pte Ltd |
53 | Club 21 Pte Ltd |
54 | Cortina Watch Pte Ltd |
55 | Cycle & Carriage Automotive Pte Ltd |
56 | Cycle & Carriage France Pte Ltd |
57 | Cycle & Carriage Industries Pte Ltd |
58 | Cycle & Carriage Kia Pte Ltd |
59 | Decathlon Singapore Pte Ltd |
60 | ECCO Shoes Singapore |
61 | EM Services Pte Ltd |
62 | Estee Lauder Cosmetics Pte Ltd |
63 | Eu Yan Sang (Singapore) Pte Ltd |
64 | Family Dental Centre Pte Ltd |
65 | Far East Organization |
66 | Frasers Property Commercial Management Pte Ltd (51 Cuppage Road) |
67 | Frasers Property Commercial Management Pte Ltd (Frasers Tower) |
68 | Frasers Property Commercial Management Pte Ltd (Cross Street Exchange) |
69 | Frasers Property Commercial Management Pte Ltd (Robertson Walk) |
70 | Frasers Property Retail Management Pte Ltd (Causeway Point) |
71 | Frasers Property Retail Management Pte Ltd (Bedok Point) |
72 | Frasers Property Retail Management Pte Ltd (Centre Point) |
73 | Frasers Property Retail Management Pte Ltd (East Point) |
74 | Fuji Xerox Singapore Pte Ltd |
75 | FWD Singapore Pte Ltd |
76 | Goldlion Enterprise (Singapore) Pte Ltd |
77 | House of Modern Creations Pte Ltd (The Shirt Bar) |
78 | IKANO Pte Ltd (IKEA Alexandra) |
79 | IKANO Pte Ltd (IKEA Tampines) |
80 | Jay Gee Enterprises (Pte) Ltd |
81 | Jay Gee Health (Pte) Ltd |
82 | Kinokuniya Book Stores of Singapore Pte. Ltd. |
83 | Lagardère Travel Retail Singapore Pte Ltd |
84 | L'Oreal Singapore Pte Ltd (ACD) |
85 | L'Oreal Singapore Pte Ltd (GAB) |
86 | L'Oreal Singapore Pte Ltd (KHL) |
87 | L'Oreal Singapore Pte Ltd (LAN) |
88 | L'Oreal Singapore Pte Ltd (SHU) |
89 | L'Oreal Singapore Pte Ltd (YSL) |
90 | Metro (Private) Limited |
91 | M1 Limited |
92 | M1 Shop Pte Ltd |
93 | NTUC Club |
94 | Nu Skin Enterprises Singapore Pte Ltd |
95 | On Cheong Co Pte Ltd |
96 | POPULAR Book Co (Pte) Ltd |
97 | QB Net International Pte Ltd |
98 | RMA Group |
99 | Raffles Quay Asset Management Pte Ltd |
100 | RBC Investor Services Trust Singapore Limited |
101 | Rodalink (S) Pte Ltd |
102 | Samsung Asia Pte Ltd |
103 | Sembcorp Power Pte Ltd |
104 | SG Car Choice Pte Ltd |
105 | Simmons (SEA) Pte Ltd |
106 | Singapore Post Limited |
107 | Singapore Telecommunications Ltd |
108 | Singtel Exclusive Retailer - 3 Mobile Telecom Pte Ltd |
109 | Singtel Exclusive Retailer - G-Force Network Pte Ltd |
110 | Singtel Exclusive Retailer - Novel Communication Pte Ltd |
111 | SP Group |
112 | StarHub Ltd |
113 | Swarovski Singapore Trading Pte Ltd |
114 | Tan Tock Seng Hospital |
115 | Toys 'R' Us (Singapore) Pte Ltd |
116 | UA Sports (S.E.A.) Pte. Ltd. |
117 | Valiram Group (Luxury Ventures Pte Ltd) |
118 | VF Brands Pte Ltd |
119 | Warren Golf and Country Club |
120 | Watson's Personal Care Stores Pte Ltd |
121 | Welcia-BHG (Singapore) Pte. Ltd. |