Singapore Golden Week


29 September – 15 October 2017


The Singapore Retailers Association (SRA) is pleased to partner UnionPay International (UPI), a leading global payment network that serves the world’s largest cardholder base, to bring you a consumer event – “Singapore Golden Week” (SGW).



To be held from Friday, 29 September to Sunday, 15 October 2017, SGW is specially created to coincide with the Golden Week holidays in China to capitalise on this holiday which sees an increasing number of Chinese – especially young working adults – travelling out of China.



With a base of over 6.5 billion UnionPay cards issued worldwide, SGW aims to draw UnionPay’s Cardholders in China to Singapore, and create a new opportunity for you to drive spending among the overseas UnionPay Cardholders who will be here, as well as the local UnionPay Cardholders who live in Singapore.



To promote Singapore as an all-encompassing destination, SRA is inviting retailers and lifestyle players (including F&B establishments and attractions) to offer exclusive UnionPay promotions to capitalise on this opportunity to target the overseas and local UnionPay Cardholders for incremental sales.


Retailers, we recommend that you participate with exclusive UnionPay promotion to increase spending, particularly on brands and products that Chinese consumers tend to seek out eg. Brands and products that are cheaper here than back home in China; products that they cannot find back home; as well as the latest electronic gadgets, cosmetics, household items and Singaporean food products.

  • Recommended promotions: Discounts to encourage incremental spend eg. Spend $100  get 10% off, spend $200 get 20% off, and/or
  • Other promotions: Instant rewards to encourage a higher spend or to encourage the purchase of unique/local brands and products eg. Gifts-with-purchase or purchase-with-purchase


To confirm your participation and enjoy free publicity in the SGW Website, SGW Facebook Page, social media channels and other relevant platforms, please submit your UnionPay Exclusive offers by 28 August 2017 via this link.


Any queries, please contact Xinying or Mariah at 6334 5223 or email us at or