On 30 September, Singapore Retailers Association (SRA) launched Singapore Golden Week (SGW) 2016 – a brand new lifestyle event that was held over three weekends from 30 September to 16 October, with global payment network UnionPay as the Official Card. With the aim of heightening the appeal of Singapore as a choice lifestyle destination for locals and tourists, the inaugural SGW 2016 featured a suite of golden retail privileges, sure-win rewards and pampering experiences for consumers to indulge in.

GOLDEN “RETAIL” PRIVILEGES

Over 300 participating outlets across retail, food and beverage (F&B), beauty and wellness, as well as hotels and attractions categories among others, gave UnionPay Cardholders more reasons to spend with exclusive “Golden Retail Privileges” at SGW 2016. Cardholders could enjoy exclusive discounts as well as gifts with purchase when they shopped at participating merchants with their UnionPay cards at SGW 2016.

GOLDEN “SURE-WIN” REWARDS

During SGW 2016, UnionPay Cardholders who made a minimum purchase of S$50* with their UnionPay card anywhere in Singapore could take part in the “Golden Sure-Win Rewards” game located at ION Orchard’s Level 1 Atrium. Shoppers who made purchases within ION Orchard enjoyed double chances of winning. In addition, shoppers who spent $688 and above at selected Premier Tax Free merchants were entitled to a free limousine ride*. With over S$10,000 worth of shopping vouchers and prizes up for grabs in the “Golden Sure-Win Rewards” game, everyone was a winner at SGW 2016!

GOLDEN “PAMPERING” EXPERIENCES AT THE UNIONPAY GOLDEN LOUNGE

In addition to the golden retail privileges and sure-win rewards, SGW 2016 promised pampering experiences for all locals and tourists, including non UnionPay Cardholders. Those who popped by the exclusive UnionPay “Golden Pampering Lounge” located at ION Orchard’s Level 1 Atrium, could enjoy a fresh cup of gourmet coffee, free flow gourmet cookies and take a break from the busy downtown shopping environment.

UnionPay Cardholders could also present their UnionPay Card to gain access to the exclusive VIP area, decked out with OSIM massage chairs for an even more luxurious experience. Plus, Cardholders could enjoy a special cup of gourmet “Gold Brew” coffee sprinkled with edible gold dust for the additional gold rush. With mobile charging ports available for the power-hungry and some of Singapore’s favourite brands and foods on show, there was not be a single dull moment at the “Golden Pampering Lounge”.

For more information on Singapore Golden Week, visit www.singaporegoldenweek.com.sg and www.facebook.com/SingaporeGoldenWeek.  

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