The Great Singapore Sale 2017

SRA Presents the NEW Great Singapore Sale 2017

Singapore Retailers Association (SRA) - organiser of the Great Singapore Sale (GSS) - is pleased to invite you to participate in the new GSS 2017 featuring:

  • Official Card: UnionPay which serves the world’s largest Cardholder base of over 6 billion cards, and is accepted at over 80% of retail, lifestyle and F&B establishments in Singapore
  • New Sale Period: Fri 9 Jun - Sun 13 Aug 2017 (66 days) which coincides with the 2nd half of the local school holidays in June, the regional holidays in our key visitor-generating markets including Indonesia (mid Jun – mid Jul) & China (Jul – Aug), and our National Day holiday in Aug   
  • New ‘Go Digital’ Initiative which includes a customised SRA GoSpree App, QR Codes & eCoupons designed to enable you to reach out to consumers via their mobile devices
  • More Consumer Engagement which includes a Launch Event & 2 Roving Events where consumers can hunt down our ‘rovers’ and scan the QR codes on them to redeem attractive GoSpree eCoupons
  • Stepped-Up Local & Overseas Marketing which includes the GSS Website (1 million page views expected), GSS Facebook Page, print, broadcast, digital, social media and out-of-home advertising, as well as a local and overseas media campaign
  • Additional Support from UnionPay which includes instant rewards for Cardholders to incentivise spend, and marketing support via issuing banks, UnionPay Website, UnionPay Facebook Page, local bloggers, WeChat page, and popular communication channels in China


Here’s how you can participate and make the most of the free publicity opportunities from SRA to bait tourists to make a shopping trip to Singapore, make shopping fun, engage consumers, incentivize spending, and get the buzz out there!


Generic Offers, Events & Promotions


  • Retailers, Hotels, Attractions, F&B Establishments: Participate with your best offers to drive spending
  • Malls: Use decorations, entertainment, events, lucky draws, GWPs, tourist privileges, etc, to create buzz, drive footfall, engage consumers, incentivise and reward spending
  • All: Participate with exclusive UnionPay offers to drive spend among local and overseas UnionPay Cardholders


Please submit the details of your confirmed generic offers, events and promotions via for the chance to enjoy free publicity from SRA on the GSS Official Website (1 million page views expected).


Exclusive GoSpree eCoupons


Launched together with GSS 2017 on 9 June 2017, GoSpree empowers retailers with a new channel to reach out and extend differentiated offers to generate increased sales. For consumers, their ability to leverage on the power of their mobile devices enables them to have easy access to attractive deals across Singapore and have even more reasons to shop. In addition, UnionPay Cardholders can enjoy exclusive eCoupons from the GoSpree app. The app can be downloaded free from the Apple App Store and Google Play.


To date, we already have 192 brands onboard GoSpree; more than 150,000 eCoupons available for redemption; and over 12,000 registered GoSpree members.


If you have yet to come onboard GoSpree and would like to participate with exclusive GoSpree eCoupon offers, please register via this link so that our mobile app vendor (Ascentis) can set up an account for you to upload your GoSpree eCoupon offers for SRA’s approval.


Please note that all GoSpree eCoupon offers should be exclusive and better than your other offers, and all GoSpree offers should indicate the following criteria:

  • At least 100 redemptions
  • Validity (Recommended: Till 13 August 2017 to maximize your brand visibility)


Here are some suggestions for GoSpree eCoupon offers:

  • $10 off (no minimum spend)
  • 1-For-1 Deals
  • $1/$10 Deals


Please find attached some info on ‘How GoSpree Works’ via this link and a ‘Merchant Set-Up Guide’ via this link for your reference.


Participation in GSS and GoSpree is FREE and open to all retail stores (including department stores, supermarkets, hypermarkets, specialty stores from all sectors eg. fashion, watches, jewellery, furniture, electronics, toys, books, etc), shopping malls, F&B outlets, entertainment establishments, hotels, spas, attractions, inbound tour operators, etc, islandwide.


Please click on the attachments below for more details.


We look forward to your participation.


The Great Singapore Sale 2017 is organised by the Singapore Retailers Association and supported by UnionPay International, Singapore Tourism Board, and Singapore Press Holdings.



GoSPree App