Managed by Singapore Retailers Association and supported by SPRING Singapore, the EXSA (Retail) Award is a national award that acknowledges individuals who have demonstrated outstanding customer service. Your organisation may nominate both front line and back office employees for any of the 3 categories - Silver, Gold and Star Award. The nomination may be made across two different levels, namely Managerial/Supervisory/Executive or Non-Managerial/Non-Supervisory/Non-Executive.

There is no limit to the number of nominees by an organisation as long as the nominees meet the relevant criteria of the award category that they are nominated for and within the qualifying period from 1 April 2017 to 31 March 2018. 

Nominations are now closed. 

All qualified nominees for the Silver, Gold and Star awards are required to attend a 4-hour EXSA Development Workshop which serves to reinforce and sustain a consistent level of service after receiving the awards. Attendance at this EXSA Development Workshop is COMPULSORY to qualify for the awards. The workshops are available in both English and Mandarin and will be conducted from 17 July to 21 September 2018. All participating companies will receive the workshop schedule from SRA by end of June 2018.

Please note that EXSA Development Workshop fee is S$60.00 per nominee for SRA members and S$80.00 per nominee for non-SRA members, subject to 7% GST.

Not an SRA Member yet? Sign up here now! 

For more details, please contact Ms Elise Lee | Tel: 6360 0182 |  E-mail: elise@sra.org.sg 

Excellent Service Award (EXSA) 2017

The Singapore Retailers Association has successfully concluded another cycle of the Excellent Service Award with close to 3500 winners from 122 companies in year 2017. We congratulate these exemplars who tirelessly dedicate themselves to deliver exceptional customer service. 

Truly a job well done to all our winners!

On behalf of the SRA, we would like to convey our gratitude to all our Presenters, Supporters from SPRING Singapore, and all Excellent Service Partners, this Event would not have been successful without your presence and support. 

The deserving Finalists of the SRA Service Superstar Award 2017 are: 


Ms. Kamisah Binte Samat - Branch Manager, Singapore Post Limited


Ms. Krishnavane d/o S K Rajoo - Concierge Service Officer, Far East Malls Pte Ltd





Ms. Norlinda Binte Zainuddin - ION Orchard Concierge, Orchard Turn Developments Pte Ltd


CONGRATULATIONS to all our Service Superstar Finalists & Winner!



Do click the following links to view the full range of the photographs taken

15 Nov PM Session 1

16 Nov AM Session 2

16 Nov PM Session 3

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Kindly find the Opening Address and Welcome Address Included in the attachments below given by Ms. Sim Ann,  Senior Minister of State, Ministry of Culture, Community and Youth & Ministry of Trade and Industry & Mr. R Dhinakaran, President, Singapore Retailers Association, respectively.