SRA Excellent Service Award (EXSA)
The Excellent Service Award (EXSA) is a national award that was launched in 1994. Its aim is to give due recognition to individuals who have gone beyond the call of duty in delivering exceptional service and creating memorable experiences for customers.
Singapore Retailers Association is one of the six industry lead bodies managing EXSA, with the support of Enterprise Singapore.
You may nominate both front- and back-end employees for any of the three categories - Silver, Gold and Star Award. The nomination may be made across two different levels, namely Managerial/Supervisory/Executive or Non-Managerial/Non-Supervisory/Non-Executive.
All qualified nominees for the Silver, Gold and Star awards will be required to attend a 4-hour EXSA Development Workshop which serves to reinforce and sustain a consistent level of service after receiving the awards. Attendance at this EXSA Development Workshop is COMPULSORY to qualify for the awards. The workshops are available in both English and Mandarin and will be conducted from July to September every year.
EXSA Development Workshop fee is S$60.00 per nominee for SRA members and S$80.00 per nominee for non-SRA members, subject to 7% GST.
All EXSA recipients will receive a certificate of recognition and an exclusive Excellent Service Award badge. Additionally, they will receive an invitation to the EXSA Ceremony in celebration of their merits.
A framed certificate will also be presented to companies in recognition of their remarkable efforts in elevating the service excellence in their organisation.
We are pleased to share that we have completed 232 EXSA online workshops from Aug to Oct 2020.
A total of 3,739 nominees will be receiving EXSA Award this year.
All EXSA Award winners will be recognised at the SRA EXSA Presentation Ceremony which will be held virtually this year on 16 Dec 2020, an annual event that every outstanding retail service staff looks forward to.
Save the date and stay tuned for more details!
EXSA 2021 Nominations Period: 1 to 30 Apr 2021
To find out more information, please contact Ms Elise Lee
Tel: 6360 0182 / 9768 6981 | E-mail: firstname.lastname@example.org
Excellent Service Award (EXSA) 2019 Presentation Ceremony
Congratulations to our 4,513 EXSA Award Winners and 148 EXSA Employers!
A big congratulation to all our amazing EXSA Award Winners that walked away with Excellent Service Award (EXSA) for the Retail Sector at the annual Singapore Retailers Association's award ceremony. We are very proud of their efforts in providing great customer service and being service champions!
This year, SRA presented a record number of 841 Star Award, 1,371 Gold Award and 2,301 Silver Award to service professionals in the retail industry for their exemplary quality customer service shown in the course of their work. The presentation ceremony was held over two days on Wednesday 13 November and Thursday 14 November 2019 at D ‘Marquee @ Downtown East.
Mr R. Dhinakaran, President of Singapore Retailers Association presented the top echelon of awards.The ceremony kicked off with the presentation of the SRA ACE+ “Spirit of Excellence” Award 2019 to retailers in recognition of their continuous support and participation in the SRA Achievement in Customer Experience (ACE+) Plus Programme. Organised by SRA, ACE+ is an improved real time Omni-channel mystery audit programme driven by AI analytics for the retail industry, and re-launched in October 2019.
The award recipients this year included Benjamin Barker Aust Pte Ltd, Luxasia Pte Ltd, On Cheong Jewellery, Pet Lovers Centre Pte Ltd, QB Net International Pte Ltd and Singapore Telecommunications Ltd.
Mr R. Dhinakaran also bestowed on Mr David Chew, Assistant Officer, Customer Service from City Square Mall (City Developments) the coveted SRA EXSA Superstar 2019 Award and a $500 Takashimaya shopping voucher for the superior customer service amplified in his daily duties.
David is known for going beyond his duties to help customers. On one occasion, he spent considerable time and effort to assist a deaf & mute shopper to locate the necessary within the mall. The shopper was awed by the level of patience exhibited by David during the entire episode. David was amongst two other service staff finalists shortlisted from a pool of over 40 individuals vying for the coveted SRA Excellent Service Super Star Award 2019 after a conscientious round of interview by judges.
The other 2 Finalists are Mr John Knaggs, Senior Patient Care Pharmacist, Guardian Health & Beauty and Ms Clarina Seetho, Senior Retail Manager, Estee Lauder Cosmetics Pte Ltd. Both received their plaques and a $250 Takashimaya shopping voucher each.
A total of 841 Star, 1,371 Gold and 2,301 Silver EXSA 2019 award recipients and their Company chiefs comprising Managing Directors, Chief Executive Officers to HR Directors received their plaques and awards presented by Councillors of Singapore Retailers Association over this 2-day event. All Award winners are presented with certificates and Excellent Service Award pins, which they can wear daily to distinguish themselves.
EXSA 2019, totalling 4,513 award recipients saw an increase of 14% from EXSA 2018, reflecting the retail industry’s focus and strong collective efforts in raising service excellence.
Mr R. Dhinakaran, President of Singapore Retailers Association said, “SRA has constantly challenged the industry to uphold the highest standards in customer service excellence. As the lead association for the retail industry, SRA has been an important partner to the Government, and I am glad that we can continue to champion both productivity and service initiatives in order to drive retail transformation. I have every confidence that SRA will continue our good work in driving industry transformation. Combined with the efforts of our retail professionals, we will be in a position of strength to take the retail industry through its next stage of progress and transformation.”
On behalf of SRA, we would like to convey our gratitude to SRA President Mr R. Dhinakaran, all our Award Presenters and our Supporters from Enterprise Singapore, and all Excellent Service Partners, this Event would not have been successful without your presence and support.
The deserving Finalists of the SRA Service Superstar Award 2019 are:
Ms Clarina Seetho, a Senior Retail Manager from Estee Lauder Cosmetics Pte Ltd
Mr John Knaggs, a Senior Patient Care Pharmacist from Guardian Health & Beauty
PRESENTING THE WINNER OF THE SERVICE SUPERSTAR AWARD 2019
Mr David Chew, an Assistant Customer Service Officer from City Developments Ltd (City Square Mall)
CONGRATULATIONS to all our Service Superstar Finalists & Winner!
Do click the following links to view the full range of the photographs taken
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SRA EXSA 2019 Participating Companies
2 Cold Storage Singapore (1983) Pte Ltd
4 Guardian Health & Beauty
5 AJ2 Holdings Pte Ltd
6 Al-Futtaim Group - Aryan (SEA) Pte Ltd
7 Al-Futtaim Group - Baccarat International Pte Ltd (Marks and Spencer)
8 Al-Futtaim Group - Gagan Holdings Pte Ltd
9 Al-Futtaim Group - Montez Pte Ltd
10 Al-Futtaim Group - Prasan Pte Ltd
11 Al-Futtaim Group - Robinson & Co. (Singapore) Pte Ltd
12 Al-Futtaim Group - RSH Singapore Pte Ltd
13 Amorepacific Singapore Pte Ltd (Etude House)
14 Amorepacific Singapore Pte Ltd (Innisfree)
15 Amorepacific Singapore Pte Ltd (Mamonde)
16 Amorepacific Singapore Pte Ltd (Sulwhasoo)
17 Amorepacific Singapore Pte Ltd (Laneige)
18 APM Property Management Pte Ltd
19 Beauty One International Pte Ltd (Dorra Slimming Pte Ltd)
20 Beauty One International Pte Ltd (Jonsson Protein Healthy Hair Growth Pte Ltd)
21 Beauty One International Pte Ltd (London Weight Management (S) Pte Ltd)
22 Beauty One International Pte Ltd (New York Skin Solutions (S) Pte Ltd)
23 Beauty One International Pte Ltd (Shakura Pigmentation Beauty Pte Ltd)
24 Beauty One International Pte Ltd (Victoria Facelift Pte Ltd)
25 Beauty One International Pte Ltd (Yun Nam Hair Care (S) Pte Ltd)
26 Benjamin Barker Aust Pte Ltd
27 Bionn International Pte Ltd
28 BSH Home Appliances Pte Ltd
29 C. K. Tang Ltd
30 Caring Group Pte Ltd
31 Certis CISCO Auxiliary Police Force Pte Ltd
32 Certis CISCO Consulting Services Pte Ltd
33 Certis CISCO Protection Services Pte Ltd
34 Certis CISCO Security Pte Ltd - Group Human Resources
35 Certis CISCO Security Pte Ltd - Group Marketing and Communications
36 Certis CISCO Security Pte Ltd - Integrated Operations Centre
37 Certis CISCO Security Pte Ltd - People Advantage
38 Certis CISCO Security Pte Ltd - Quality Excellence Unit
39 Certis CISCO Security Pte Ltd - Safe Deposit Box
40 Certis Management Services Pte Ltd
41 Certis Technology (Singapore) Pte Ltd
42 Charles & Keith (Singapore) Pte Ltd
43 Pedro Group Pte Ltd
44 Cheers Holdings (2004) Pte Ltd
45 Chevron Singapore Pte Ltd
46 Chomel Pte Ltd
47 City Developments Ltd - City Square Mall
48 City Developments Ltd - Palais Renaissance
49 Club 21 Pte Ltd
50 Cortina Watch Pte Ltd
51 COURTS (Singapore) Pte Ltd
52 CYC Company Pte Ltd
53 Cycle & Carriage Automotive Pte Ltd
54 Cycle & Carriage France Pte Ltd
55 Cycle & Carriage Industries Pte Ltd
56 Cycle & Carriage Kia Pte Ltd
57 Decathlon Singapore Pte Ltd
58 Delta Air Lines, Inc.
59 ECCO Shoes Singapore
60 EM Services Pte Ltd
61 Estee Lauder Cosmetics Pte Ltd
62 Eu Yan Sang (Singapore) Pte Ltd
63 Family Dental Centre Pte Ltd
64 Far East Organization
65 Fitness First Singapore
66 Frasers Property Commercial Management Pte. Ltd. (51 Cuppage Road)
67 Frasers Property Commercial Management Pte. Ltd. (China Square Central)
68 Frasers Property Commercial Management Pte. Ltd. (Robertson Walk)
69 Frasers Property Retail Management Pte. Ltd. (Bedok Point)
70 Frasers Property Retail Management Pte. Ltd. (Causeway Point)
71 Frasers Property Retail Management Pte. Ltd. (Changi City Point)
72 Frasers Property Retail Management Pte. Ltd. (Eastpoint)
73 Frasers Property Retail Management Pte. Ltd. (Northpoint City)
74 Frasers Property Retail Management Pte. Ltd. (Waterway Point)
75 Fuji Xerox Singapore Pte Ltd
76 FWD Singapore Pte Ltd
77 Goldlion Enterprise (Singapore) Pte Ltd
78 House of Modern Creations Pte Ltd
79 IKANO Pte Ltd (IKEA Alexandra)
80 IKANO Pte Ltd (IKEA Tampines)
81 Jay Gee Enterprises (Pte) Ltd
82 Jay Gee Health (Pte) Ltd
83 Jean Yip Salon Pte Ltd
84 Johann Strings
85 Kemp Singapore Pte Ltd
86 Kiddy Palace Pte Ltd
87 Kinokuniya Book Stores of Singapore Pte. Ltd.
88 Klosh Pte Ltd
89 Lagardere Travel Retail Singapore Pte Ltd
90 Lendlease Retail Investments 1 Pte Ltd
91 L'Oreal Singapore Pte Ltd (ACD)
92 L'Oreal Singapore Pte Ltd (CPD)
93 L'Oreal Singapore Pte Ltd (KHL)
94 L'Oreal Singapore Pte Ltd (LAN)
95 L'Oreal Singapore Pte Ltd (SHU)
96 L'Oreal Singapore Pte Ltd (YSL)
97 Love Bonito
98 Luxasia Pte Ltd
99 M1 Limited
100 M1 Shop Pte Ltd
101 Metro (Private) Limited
102 Montreal Pte Ltd
103 Mothercare (S) Pte Ltd
104 NTUC Club
105 Nu Skin Enterprises Singapore Pte Ltd
106 On Cheong Co Pte Ltd
107 Orchard Turn Developments Pte Ltd
108 OSIM International Pte Ltd
109 PANDORA Jewelry Singapore Pte Ltd
110 Popular Book Co. (Pte) Ltd
111 Presto Drycleaners Pte Ltd
112 PVH Singapore Pte Ltd – Calvin Klein
113 QB Net International Pte Ltd (QB House)
114 Raffles Quay Asset Management Pte Ltd
115 Samsung Asia Pte Ltd
116 Seager Inc. Pte Ltd (The Planet Traveller)
117 Sembcorp Power Pte Ltd
118 SG Car Choice Pte Ltd
119 Shilla Travel Retail Pte Ltd
120 Simmons (SEA) Pte Ltd
121 Singapore Post Limited
122 Singapore Telecommunications Ltd
123 3 Mobile Telecom Pte Ltd (Singtel Exclusive Retailer)
124 G-Force Network Pte Ltd (Singtel Exclusive Retailer)
125 Rigel Telecom Pte Ltd (Singtel Exclusive Retailer)
126 Smiggle Singapore Pte Ltd
127 SP Group
128 StarHub Ltd
129 Stevetay Pte Ltd (Cash Converters)
130 Swarovski Singapore Trading Pte Ltd
131 Takashimaya Singapore Ltd
132 TK TrichoKare
133 Toys 'R' Us (Singapore) Pte Ltd
134 Triumph International (S) Pte Ltd
135 UA Sports (S.E.A.) Pte. Ltd.
136 Valiram Group (Luxury Ventures Pte Ltd)
137 VF Brands Pte Ltd
138 Warren Golf and Country Club
139 Watson's Personal Care Stores Pte Ltd
140 Wing Tai Retail Pte Ltd - G2000 Apparel (S) Pte Ltd
141 Wing Tai Retail Pte Ltd - Wing Tai Clothing Pte Ltd (Adidas brand)
142 Wing Tai Retail Pte Ltd - Wing Tai Clothing Pte Ltd (Boutique brands) - BCBG
143 Wing Tai Retail Pte Ltd - Wing Tai Clothing Pte Ltd (Boutique brands) - Karen Millen
144 Wing Tai Retail Pte Ltd - Wing Tai Clothing Pte Ltd (Boutique brands) - Warehouse
145 Wing Tai Retail Pte Ltd - Wing Tai Clothing Pte Ltd (Mass brands) - Dorothy Perkins
146 Wing Tai Retail Pte Ltd - Wing Tai Clothing Pte Ltd (Mass brands) - Topshop/Topman
147 Wing Tai Retail Pte Ltd - Wing Tai Fashion Apparel Pte Ltd (FOX brand)
148 Wing Tai Retail Pte Ltd - Wing Tai Fashion Apparel Pte Ltd (I.T brands)